Coverart for item
The Resource Advancing the common good : strategies for business, governments, and nonprofits, Philip Kotler

Advancing the common good : strategies for business, governments, and nonprofits, Philip Kotler

Label
Advancing the common good : strategies for business, governments, and nonprofits
Title
Advancing the common good
Title remainder
strategies for business, governments, and nonprofits
Statement of responsibility
Philip Kotler
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Kotler, Philip
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
ProQuest (Firm)
http://library.link/vocab/subjectName
  • Common good
  • Public interest
  • Social action
  • Social policy
Label
Advancing the common good : strategies for business, governments, and nonprofits, Philip Kotler
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?
Control code
ydda300816468
Dimensions
unknown
Extent
1 online resource (pages cm.)
Form of item
online
Governing access note
  • Access limited to authenticated CBB Library users
  • Limited to one user at a time
Isbn
9781440872457
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote
Label
Advancing the common good : strategies for business, governments, and nonprofits, Philip Kotler
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?
Control code
ydda300816468
Dimensions
unknown
Extent
1 online resource (pages cm.)
Form of item
online
Governing access note
  • Access limited to authenticated CBB Library users
  • Limited to one user at a time
Isbn
9781440872457
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Reproduction note
Electronic reproduction.
Specific material designation
remote

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      44.105245 -70.203443
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