Coverart for item
The Resource America by the numbers with Maria Hinojosa, The new mad men, produced & directed by Pamela A. Aguilar ; produced by the Futuro Media Group in association the National Minority Consortia and WGBH for PBS

America by the numbers with Maria Hinojosa, The new mad men, produced & directed by Pamela A. Aguilar ; produced by the Futuro Media Group in association the National Minority Consortia and WGBH for PBS

Label
America by the numbers with Maria Hinojosa, The new mad men
Title
America by the numbers with Maria Hinojosa
Title part
The new mad men
Statement of responsibility
produced & directed by Pamela A. Aguilar ; produced by the Futuro Media Group in association the National Minority Consortia and WGBH for PBS
Contributor
Director
Film distributor
Producer
Production company
Subject
Genre
Language
eng
Summary
With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation's most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus. We take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to the multicultural millennial market
Cataloging source
VaAlASP
Characteristic
videorecording
Language note
In English
PerformerNote
Anchor: Maria Hinojosa
http://library.link/vocab/relatedWorkOrContributorName
  • Aguilar, Pamela A.
  • Public Broadcasting Service (U.S.)
  • Futuro Media Group
  • WGBH (Television station : Boston, Mass.)
  • National Minority Consortia (U.S.)
Runtime
26
http://library.link/vocab/subjectName
  • Minority consumers
  • Marketing
  • Multiculturalism in advertising
  • Social change
  • United States
Target audience
adult
Label
America by the numbers with Maria Hinojosa, The new mad men, produced & directed by Pamela A. Aguilar ; produced by the Futuro Media Group in association the National Minority Consortia and WGBH for PBS
Instantiates
Publication
Note
Title from resource description page (viewed August 13, 2019)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
ASP4086731/marc
Dimensions
  • unknown
  • other
Extent
1 online resource (26 minutes)
Form of item
online
Governing access note
Access restricted to subscribing institutions
Media category
  • computer
  • video
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • c
  • v
Reformatting quality
access
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • ASP4086731/marc
  • (OCoLC)1119641159
Video recording format
other
Label
America by the numbers with Maria Hinojosa, The new mad men, produced & directed by Pamela A. Aguilar ; produced by the Futuro Media Group in association the National Minority Consortia and WGBH for PBS
Publication
Note
Title from resource description page (viewed August 13, 2019)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
ASP4086731/marc
Dimensions
  • unknown
  • other
Extent
1 online resource (26 minutes)
Form of item
online
Governing access note
Access restricted to subscribing institutions
Media category
  • computer
  • video
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • c
  • v
Reformatting quality
access
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • ASP4086731/marc
  • (OCoLC)1119641159
Video recording format
other

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      44.105245 -70.203443
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