Coverart for item
The Resource Coca-cola socialism : Americanization of Yugoslav culture in the sixties, Radina Vučetić ; translated by John K. Cox

Coca-cola socialism : Americanization of Yugoslav culture in the sixties, Radina Vučetić ; translated by John K. Cox

Label
Coca-cola socialism : Americanization of Yugoslav culture in the sixties
Title
Coca-cola socialism
Title remainder
Americanization of Yugoslav culture in the sixties
Statement of responsibility
Radina Vučetić ; translated by John K. Cox
Creator
Contributor
Author
Translator
Subject
Language
eng
Summary
This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy.0Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina VuCetic explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia?s openness and an exaggerated depiction of its authoritarianism
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Vučetić, Radina,
Illustrations
  • illustrations
  • plates
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1964-
http://library.link/vocab/relatedWorkOrContributorName
Cox, John K.
http://library.link/vocab/subjectName
  • Popular culture
  • Popular culture
  • Nineteen sixties
  • Socialism and culture
  • Communism and culture
  • Popular culture and globalization
  • Yugoslavia
  • Yugoslavia
  • United States
  • Civilization
  • Communism and culture
  • International relations
  • Nineteen sixties
  • Popular culture
  • Popular culture and globalization
  • Socialism and culture
  • United States
  • Yugoslavia
  • Amerikanisierung
  • Kulturpolitik
  • Pop-Kultur
  • Jugoslawien
Label
Coca-cola socialism : Americanization of Yugoslav culture in the sixties, Radina Vučetić ; translated by John K. Cox
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Between pink Hollywood and the black wave -- A change in rhythm -- Modernism and the avant-garde in the struggle for socialism -- Life, American style -- Conclusion
Control code
991642389
Dimensions
24 cm
Extent
x, 334 pages, 16 unnumbered pages of plates
Isbn
9789633862018
Lccn
2017050566
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)991642389
Label
Coca-cola socialism : Americanization of Yugoslav culture in the sixties, Radina Vučetić ; translated by John K. Cox
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Between pink Hollywood and the black wave -- A change in rhythm -- Modernism and the avant-garde in the struggle for socialism -- Life, American style -- Conclusion
Control code
991642389
Dimensions
24 cm
Extent
x, 334 pages, 16 unnumbered pages of plates
Isbn
9789633862018
Lccn
2017050566
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)991642389

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