Coverart for item
The Resource Contemporary wine marketing and supply chain management : a global perspective, Daniel J. Flint, Paola Signori, and Susan L. Golicic

Contemporary wine marketing and supply chain management : a global perspective, Daniel J. Flint, Paola Signori, and Susan L. Golicic

Label
Contemporary wine marketing and supply chain management : a global perspective
Title
Contemporary wine marketing and supply chain management
Title remainder
a global perspective
Statement of responsibility
Daniel J. Flint, Paola Signori, and Susan L. Golicic
Creator
Contributor
Author
Subject
Language
eng
Summary
  • "Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive. "--
  • "Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers. Combined with contemporary expertise in brand management, sales, research, social media and more, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Flint, Daniel J.,
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1961-
http://library.link/vocab/relatedWorkOrContributorName
  • Signori, Paola
  • Golicic, Susan L.,
http://library.link/vocab/subjectName
  • Wine industry
  • Strategic planning
  • BUSINESS & ECONOMICS / Marketing / Industrial
  • BUSINESS & ECONOMICS / Strategic Planning
  • ANTIQUES & COLLECTIBLES / Wine
  • Strategic planning
  • Wine industry
Label
Contemporary wine marketing and supply chain management : a global perspective, Daniel J. Flint, Paola Signori, and Susan L. Golicic
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: -- List of Tables -- List of Figures -- List of Images -- Acknowledgements -- Introduction -- 1. A Global Overview of Wine -- 2. Forms of Markets -- 3. Organizational Foundations -- 4. Relationships -- 5. Innovation and Experimentation -- 6. Sustainability -- 7. Brand Management Fundamentals -- 8. Supply Chain Design -- 9. Market Research -- 10. Contemporary Branding Tactics -- 11. Toward Communication 4.0 -- 12. Selling -- 13. Supply Chain Management -- 14. Performance Diagnosis -- 15. Conclusions and the Future of Wine Marketing and SCM
Control code
917339863
Dimensions
23 cm
Extent
xix, 245 pages
Isbn
9781137492425
Lccn
2015021348
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)917339863
Label
Contemporary wine marketing and supply chain management : a global perspective, Daniel J. Flint, Paola Signori, and Susan L. Golicic
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: -- List of Tables -- List of Figures -- List of Images -- Acknowledgements -- Introduction -- 1. A Global Overview of Wine -- 2. Forms of Markets -- 3. Organizational Foundations -- 4. Relationships -- 5. Innovation and Experimentation -- 6. Sustainability -- 7. Brand Management Fundamentals -- 8. Supply Chain Design -- 9. Market Research -- 10. Contemporary Branding Tactics -- 11. Toward Communication 4.0 -- 12. Selling -- 13. Supply Chain Management -- 14. Performance Diagnosis -- 15. Conclusions and the Future of Wine Marketing and SCM
Control code
917339863
Dimensions
23 cm
Extent
xix, 245 pages
Isbn
9781137492425
Lccn
2015021348
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)917339863

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