The Resource Contemporary wine marketing and supply chain management : a global perspective, Daniel J. Flint, Paola Signori, and Susan L. Golicic
Contemporary wine marketing and supply chain management : a global perspective, Daniel J. Flint, Paola Signori, and Susan L. Golicic
Resource Information
The item Contemporary wine marketing and supply chain management : a global perspective, Daniel J. Flint, Paola Signori, and Susan L. Golicic represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Bates College.This item is available to borrow from 1 library branch.
Resource Information
The item Contemporary wine marketing and supply chain management : a global perspective, Daniel J. Flint, Paola Signori, and Susan L. Golicic represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Bates College.
This item is available to borrow from 1 library branch.
- Summary
-
- "Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive. "--
- "Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers. Combined with contemporary expertise in brand management, sales, research, social media and more, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive"--
- Language
- eng
- Extent
- xix, 245 pages
- Contents
-
- Machine generated contents note:
- List of Tables
- List of Figures
- List of Images
- Acknowledgements
- Introduction
- 1. A Global Overview of Wine
- 2. Forms of Markets
- 3. Organizational Foundations
- 4. Relationships
- 5. Innovation and Experimentation
- 6. Sustainability
- 7. Brand Management Fundamentals
- 8. Supply Chain Design
- 9. Market Research
- 10. Contemporary Branding Tactics
- 11. Toward Communication 4.0
- 12. Selling
- 13. Supply Chain Management
- 14. Performance Diagnosis
- 15. Conclusions and the Future of Wine Marketing and SCM
- Isbn
- 9781137492425
- Label
- Contemporary wine marketing and supply chain management : a global perspective
- Title
- Contemporary wine marketing and supply chain management
- Title remainder
- a global perspective
- Statement of responsibility
- Daniel J. Flint, Paola Signori, and Susan L. Golicic
- Language
- eng
- Summary
-
- "Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive. "--
- "Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers. Combined with contemporary expertise in brand management, sales, research, social media and more, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive"--
- Assigning source
-
- Provided by publisher
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Flint, Daniel J.,
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1961-
- http://library.link/vocab/relatedWorkOrContributorName
-
- Signori, Paola
- Golicic, Susan L.,
- http://library.link/vocab/subjectName
-
- Wine industry
- Strategic planning
- BUSINESS & ECONOMICS / Marketing / Industrial
- BUSINESS & ECONOMICS / Strategic Planning
- ANTIQUES & COLLECTIBLES / Wine
- Strategic planning
- Wine industry
- Label
- Contemporary wine marketing and supply chain management : a global perspective, Daniel J. Flint, Paola Signori, and Susan L. Golicic
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Machine generated contents note: -- List of Tables -- List of Figures -- List of Images -- Acknowledgements -- Introduction -- 1. A Global Overview of Wine -- 2. Forms of Markets -- 3. Organizational Foundations -- 4. Relationships -- 5. Innovation and Experimentation -- 6. Sustainability -- 7. Brand Management Fundamentals -- 8. Supply Chain Design -- 9. Market Research -- 10. Contemporary Branding Tactics -- 11. Toward Communication 4.0 -- 12. Selling -- 13. Supply Chain Management -- 14. Performance Diagnosis -- 15. Conclusions and the Future of Wine Marketing and SCM
- Control code
- 917339863
- Dimensions
- 23 cm
- Extent
- xix, 245 pages
- Isbn
- 9781137492425
- Lccn
- 2015021348
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)917339863
- Label
- Contemporary wine marketing and supply chain management : a global perspective, Daniel J. Flint, Paola Signori, and Susan L. Golicic
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Machine generated contents note: -- List of Tables -- List of Figures -- List of Images -- Acknowledgements -- Introduction -- 1. A Global Overview of Wine -- 2. Forms of Markets -- 3. Organizational Foundations -- 4. Relationships -- 5. Innovation and Experimentation -- 6. Sustainability -- 7. Brand Management Fundamentals -- 8. Supply Chain Design -- 9. Market Research -- 10. Contemporary Branding Tactics -- 11. Toward Communication 4.0 -- 12. Selling -- 13. Supply Chain Management -- 14. Performance Diagnosis -- 15. Conclusions and the Future of Wine Marketing and SCM
- Control code
- 917339863
- Dimensions
- 23 cm
- Extent
- xix, 245 pages
- Isbn
- 9781137492425
- Lccn
- 2015021348
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)917339863
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.bates.edu/portal/Contemporary-wine-marketing-and-supply-chain/c1YUfP4Q5As/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.bates.edu/portal/Contemporary-wine-marketing-and-supply-chain/c1YUfP4Q5As/">Contemporary wine marketing and supply chain management : a global perspective, Daniel J. Flint, Paola Signori, and Susan L. Golicic</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.bates.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.bates.edu/">Bates College</a></span></span></span></span></div>
