Coverart for item
The Resource Marketing the blue & gray : newspaper advertising and the American Civil War, Lawrence A. Kreiser, Jr

Marketing the blue & gray : newspaper advertising and the American Civil War, Lawrence A. Kreiser, Jr

Label
Marketing the blue & gray : newspaper advertising and the American Civil War
Title
Marketing the blue & gray
Title remainder
newspaper advertising and the American Civil War
Statement of responsibility
Lawrence A. Kreiser, Jr
Title variation
Marketing the blue and gray
Creator
Author
Subject
Genre
Language
eng
Summary
"Lawrence A. Kreiser, Jr.'s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers were widely circulated between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to "secession cloaks" and "Fort Sumter" cockades. Kreiser argues that commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved; that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War; and that the advertisements helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices."--Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Kreiser, Lawrence A.
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • American Civil War (1861-1865)
  • United States
  • Advertising, Newspaper
  • United States
  • United States
  • Advertising, Newspaper
  • Economics
  • Press coverage
  • Propaganda
  • United States
Label
Marketing the blue & gray : newspaper advertising and the American Civil War, Lawrence A. Kreiser, Jr
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The war as the lead -- The millions -- The vote -- The armies -- Slavery and race -- Battlefield and home front -- Epilogue: memories
Control code
1056469466
Dimensions
24 cm
Extent
x, 239 pages
Isbn
9780807170823
Lccn
2018046178
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)1056469466
Label
Marketing the blue & gray : newspaper advertising and the American Civil War, Lawrence A. Kreiser, Jr
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The war as the lead -- The millions -- The vote -- The armies -- Slavery and race -- Battlefield and home front -- Epilogue: memories
Control code
1056469466
Dimensions
24 cm
Extent
x, 239 pages
Isbn
9780807170823
Lccn
2018046178
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)1056469466

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      44.105245 -70.203443
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