Coverart for item
The Resource Record label marketing : how music companies brand and market artists in the digital era, Amy Macy, Clyde Rolston, Paul Allen, and Tom Hutchinson

Record label marketing : how music companies brand and market artists in the digital era, Amy Macy, Clyde Rolston, Paul Allen, and Tom Hutchinson

Label
Record label marketing : how music companies brand and market artists in the digital era
Title
Record label marketing
Title remainder
how music companies brand and market artists in the digital era
Statement of responsibility
Amy Macy, Clyde Rolston, Paul Allen, and Tom Hutchinson
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Macy, Amy,
Illustrations
illustrations
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1946-
http://library.link/vocab/relatedWorkOrContributorName
  • Rolston, Clyde,
  • Allen, Paul
  • Hutchison, Thomas W.
http://library.link/vocab/subjectName
  • Music trade
  • Sound recordings
  • Sound recording industry
  • Music trade
  • Sound recording industry
  • Sound recordings
Label
Record label marketing : how music companies brand and market artists in the digital era, Amy Macy, Clyde Rolston, Paul Allen, and Tom Hutchinson
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 61-462) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Marketing concepts and definitions -- Market segmentation and consumer behavior -- Market research -- The value of branding in the music business -- The marketing plan -- The U.S. industry numbers -- Label operations -- Record label finances -- Publicity -- Social media -- The business of radio -- Promotion, airplay, and the charts -- Music video -- Music distribution and music retailing -- Technology and the music business -- Tour support and sponsorship -- Grassroots marketing -- Advertising in the recording industry -- Epilogue
Control code
886492741
Dimensions
24 cm
Edition
Third edition
Extent
xx, 471 pages
Isbn
9780415715140
Lccn
2015012801
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)886492741
Label
Record label marketing : how music companies brand and market artists in the digital era, Amy Macy, Clyde Rolston, Paul Allen, and Tom Hutchinson
Publication
Bibliography note
Includes bibliographical references (pages 61-462) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Marketing concepts and definitions -- Market segmentation and consumer behavior -- Market research -- The value of branding in the music business -- The marketing plan -- The U.S. industry numbers -- Label operations -- Record label finances -- Publicity -- Social media -- The business of radio -- Promotion, airplay, and the charts -- Music video -- Music distribution and music retailing -- Technology and the music business -- Tour support and sponsorship -- Grassroots marketing -- Advertising in the recording industry -- Epilogue
Control code
886492741
Dimensions
24 cm
Edition
Third edition
Extent
xx, 471 pages
Isbn
9780415715140
Lccn
2015012801
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)886492741

Library Locations

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      44.105245 -70.203443
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