Coverart for item
The Resource Selling the dream : why advertising is good business, John Hood

Selling the dream : why advertising is good business, John Hood

Label
Selling the dream : why advertising is good business
Title
Selling the dream
Title remainder
why advertising is good business
Statement of responsibility
John Hood
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1966-
http://library.link/vocab/creatorName
Hood, John M.
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Advertising
Label
Selling the dream : why advertising is good business, John Hood
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [225]-249) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion
Control code
60971727
Dimensions
25 cm
Extent
x, 258 pages
Isbn
9780275984359
Lccn
2005018656
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Selling the dream : why advertising is good business, John Hood
Publication
Bibliography note
Includes bibliographical references (pages [225]-249) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion
Control code
60971727
Dimensions
25 cm
Extent
x, 258 pages
Isbn
9780275984359
Lccn
2005018656
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

Library Locations

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      44.105245 -70.203443
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