Coverart for item
The Resource Web marketing for the music business, Tom Hutchison

Web marketing for the music business, Tom Hutchison

Label
Web marketing for the music business
Title
Web marketing for the music business
Statement of responsibility
Tom Hutchison
Creator
Subject
Language
eng
Summary
"Using Web Marketing for the Music Business you can create a powerful web site that captures your audience, allowing them to see, hear and buy your music." "Market your band using sites such as MySpace, Facebook and Youtube, where you will interact with your fans using viral marketing, blogs, message boards and fan generated content. You will learn to coordinate your offline and online promotions for maximum effect." "Drawing on his vast experience and the knowledge of a whole plethora of industry experts, Hutchison brings you the best marketing advice." "This is the perfect book for do-it-yourself musicians, managers and labels who want to maximize sales and exposure or the industry professional seeking information on new media."--Back cover
Cataloging source
DLC
http://library.link/vocab/creatorName
Hutchison, Thomas W.
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Music trade
  • Internet marketing
Label
Web marketing for the music business, Tom Hutchison
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts: nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase visitation -- Audio and video for your web site -- E-commerce: product ordering and fulfillment -- Finding your online market -- Successful promotion on the web -- Social networking sites -- Internet obstacles -- Mobile media -- Mobile music marketing
Control code
213839327
Dimensions
24 cm
Extent
xiv, 290 pages
Isbn
9780240810447
Lccn
2008020851
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Web marketing for the music business, Tom Hutchison
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts: nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase visitation -- Audio and video for your web site -- E-commerce: product ordering and fulfillment -- Finding your online market -- Successful promotion on the web -- Social networking sites -- Internet obstacles -- Mobile media -- Mobile music marketing
Control code
213839327
Dimensions
24 cm
Extent
xiv, 290 pages
Isbn
9780240810447
Lccn
2008020851
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Ladd LibraryBorrow it
      48 Campus Ave, Lewiston, ME, 04240, US
      44.105245 -70.203443
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