Branding (Marketing)
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The concept Branding (Marketing) represents the subject, aboutness, idea or notion of resources found in Bates College.
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Branding (Marketing)
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The concept Branding (Marketing) represents the subject, aboutness, idea or notion of resources found in Bates College.
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- 60-minute brand strategist : the essential brand book for marketing professionals
- 72andSunny's role in the Apple vs. Samsung battle
- A look at J.C. Penney's identity crisis
- A marketing strategy : energizing the brand
- Academic brands : distinction in global higher education
- Advances in Advertising Research X : Multiple Touchpoints in Brand Communication
- Advances in Creativity, Innovation, Entrepreneurship and Communication of Design : Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA
- Advances in Luxury Brand Management
- Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021
- Advances in Theory and Practice in Store Brand Operations
- Advances in corporate branding
- Advocacy : championing ideas and influencing others
- An Insider's Guide to Place Branding : Shaping the Identity and Reputation of Cities, Regions and Countries
- Analytical modeling research in fashion business
- Apple is 'absolutely' a stock to buy : Munster
- Apple's secret of success : traditional marketing vs. cult marketing
- Audio branding : using sound to build your brand
- Basics of branding : a practical guide for managers
- Brain tattoos : creating unique brands that stick in your customers' minds
- Brand Bible : the complete guide to building, designing, and sustaining brands
- Brand Management : An Introduction through Storytelling
- Brand Storytelling in the Digital Age : Theories, Practice and Application
- Brand admiration : building a business people love
- Brand advocates : turning enthusiastic customers into a powerful marketing force
- Brand and talent
- Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
- Brand management for international hotels
- Brand premium : how smart brands make more money
- Brand real : how smart companies live their brand promise and inspire fierce customer loyalty
- Brand relevance : making competitors irrelevant
- Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
- Brand zero : the complete branding guide for start-ups
- Brand, identity and corporate reputation
- Brand, organizational identity and reputation in SMEs : an overview
- Branded : tell your story, build relationships, and empower learning
- Branded spaces : experience enactments and entanglements
- Branded! : how retailers engage consumers with social media and mobility
- Branding Bhakti : Krishna consciousness and the makeover of a movement
- Branding TV : principles and practices
- Branding for the public sector : how to develop successful brands in the sector where image is power
- Branding in a competitive marketplace
- Branding in governance and public management
- Branding inside out : internal branding in theory and practice
- Branding of emerging nations : a multidisciplinary perspective
- Branding the nation : the global business of national identity
- Brands with a conscience : how to build a successful and responsible brand
- Breakthrough branding : positioning your library to survive and thrive
- Breakthrough nonprofit branding : seven principles for powering extraordinary results
- Build your reputation : grow your personal brand for career and business success
- Building a brand
- Building a personal brand customers can identify
- Building your brand
- Can Vine's 6-second video earn Twitter ad bucks?
- Can you make more money by using a nickname?
- Category creation : how to build a brand that customers, employees, and investors will love
- China Branding : Cases from Zhejiang
- Cloud-based file transfer tools for dummies WeTransfer and Dropbox course, Personalizing your WeTransfer Plus account
- Cloud-based file transfer tools for dummies WeTransfer and Dropbox course, Setting up your WeTransfer channel
- Cloud-based marketing tools for dummies SocialMention, Instagram, Eventbrite course, Customizing your Eventbrite event page
- Coach sinks most in six months, sales decline
- Competitive Branding Strategies : Managing Performance in Emerging Markets
- Competitive strategy for media firms : strategic and brand management in changing media markets
- Connective branding : building brand equity in a demanding world
- Conquering consumerspace : marketing strategies for a branded world
- Conspicuous Employment : Theory, Measurement, and Consequences of Prestigious Employer Preference
- Consumer-brand relationships : insights for theory and practice
- Consumption and Life-Styles : A Short Introduction
- Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
- Contemporary thinking, topics and trends in international branding, part 1
- Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity
- Create and Deliver a Killer Product Demo : Tips and Tricks to Wow Your Customers
- Creating signature stories : strategic messaging that persuades, energizes and inspires
- Creating value : CEO versus creative director
- Cross-Cultural Brand Personality and Brand Desirability : An Empirical Approach to the Role of Culture on this Mediated Interplay
- Customer experience branding : driving engagement through surprise and innovation
- Daymond John's world : from fashion to science
- Design Thinking for Food Well-Being : The Art of Designing Innovative Food Experiences
- Designing Luxury Brands : The Science of Pleasing Customers{u2019} Senses
- Designing brand identity : an essential guide for the entire branding team
- Designing brand identity : an essential guide for the whole branding team
- Designing the Music Business : Design Culture, Music Video and Virtual Reality
- Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business
- Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
- Digital marketing consultant, self-employed
- Disney CEO Bob Iger : interactive to become bigger player
- Disruptive branding : how to win in times of change
- Eco-Business : A Big-Brand Takeover of Sustainability
- Einfluss von Kommunikationsmassnamen mit CSR-Bezug auf die Einstellung zur Marke : Entwicklung und Überprüfung eines konzeptionellen Modells
- Employer brand management : practical lessons from the world's leading employers
- Energy Branding : Harnessing Consumer Power
- Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
- Experiment-Driven Product Development : How to Use a Data-Informed Approach to Learn, Iterate, and Succeed Faster
- Fashion Branding and Consumer Behaviors : Scientific Models
- Fashion brand internationalization : opportunities and challenges
- Flagship marketing : concepts and places
- Follow the feeling : brand building in a noisy world
- Food industry design, technology, and innovation
- Forrester on how consumption has hanged
- From Single to Scale : How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit
- Giant touch-screens let drivers make their own Audi
- Gilles : our cars are very popular in mid-east
- Global brand strategy : world-wise marketing in the age of branding
- Google+ for dummies course, Bringing identity to your website through Google+
- Google+ for dummies course, Building authority along with identity with Google+
- Google+ for dummies course, Building your brand on Google+
- Google+ for dummies course, Creating a Google+ page to promote your business
- Google+ for dummies course, Tools that will help you connect with customers on Google
- Google, Facebook battle for ad market supremacy
- Green Branding : Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
- Handbook of brand relationships
- Hello, my name is awesome : how to create brand names that stick
- Hospitality branding
- Hostess : sweetest comeback in history of ever
- How HootSuite protects your social network identity
- How Jim Koch keeps the Samuel Adams brand fresh
- In Good Conscience : Do the Right Thing While Building a Profitable Business
- Influencer Marketing for Brands : What YouTube and Instagram Can Teach You About the Future of Digital Advertising
- Ingredient branding : making the invisible visible
- Insights and strategies, Brand marketing
- Insights and strategies, Building brand and reputation
- Insights and strategies, Building your personal brand
- Insights and strategies, Managing crises and brand damage
- Inter-regional place branding : best practices, challenges and solutions
- Interdisciplinary approaches to product design, innovation, & branding in international marketing
- International Student Mobility and Access to Higher Education
- Interpretations of Luxury : Exploring the Consumer Perspective
- Irene Rosenfeld roundtable discussion : Kraft Foods, Inc, Concept of 360 degree marketing
- Is Bob Iger disney's Iron Man?
- Is Nissan making less exciting cars than Toyota?
- Kate Spade customer always wants more : CEO leavitt
- Kellogg on branding in a hyper-connected world
- Kobe Bryant : I am a brand, don't want to own a team
- Leading women, [Episode 29], Shenan Chuang/Aerin Lauder
- Leading women, [Episode 33], Stella McCartney/Jane Fraser
- Lululemon's 'Lulule-man' : push into menswear
- Luxury Tourism : Market Trends, Changing Paradigms, and Best Practices
- Management of Shari'ah Compliant Businesses : Case Studies on Creation of Sustainable Value
- Managing brand you : seven steps to creating your most successful self
- Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
- Marketing 4 Ps : what is product
- Marketing Food Brands : Private Label versus Manufacturer Brands in the Consumer Goods Industry
- Marketing global justice : the political economy of international criminal law
- Marketing semiotics : signs, strategies, and brand value
- Marketing strategy
- Marketing, What is a sustainable competitive advantage
- Marketing, What is diversification
- Marketing, What is positioning
- Maximize your social : one-stop guide to building a social media strategy for marketing and business success
- Michael Kors brand hitting on all cylinders : Burke
- Mixed method research design : an application in consumer-brand relationships (CBR)
- Mobile magic : the saatchi and saatchi guide to mobile marketing and design
- Mystery guest : Lee Feldman
- New Consumer Behavior Theories from Japan
- Nordic Consumer Culture : State, Market and Consumers
- Olive Young CM
- On purpose : delivering a branded customer experience people love
- Order in Chaos - Cybernetics of Brand Management
- Origination : the geographies of brands and branding
- Paula Deen's rise and fall : will she bounce back?
- Perceived Brand Localness : An Empirical Study of the German Fashion Market
- Personal Brand Creation in the Digital Age : Theory, Research and Practice
- Perspectives on Consumer Behaviour : Theoretical Aspects and Practical Applications
- Persuade your customers to pay more
- Pop-up Retailing : Managerial and Strategic Perspectives
- Positioning for advantage : techniques and strategies to grow brand value
- Positioning for professionals : how professional knowledge firms can differentiate their way to success
- Positioning the brand : an inside-out approach
- Powerful Presentations : Selling Your Story on Stage or In The Boardroom
- President, Beach Cruiser Media
- Prezi for dummies course, Creating a branded Prezi template
- Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
- Profitable customer engagement : concepts, metrics, and strategies
- Promotional culture and convergence : markets, methods, media
- Public Branding and Marketing : A Global Viewpoint
- Rande Gerber : the story behind Casamigos tequila
- Randolph keeps shades' cool factor, quality in U.S.
- Re-modeling the brand purchase funnel : conceptualization and empirical application
- Rebranding : the winners versus the losers
- Redskins : insult and brand
- Retail branding and store loyalty : analysis in the context of reciprocity, store accessibility, and retail formats
- Retail internationalization in emerging countries : the positioning of global retail brands in China
- Retail marketing and branding : a definitive guide to maximizing ROI
- Retail marketing and branding : a definitive guide to maximizing ROI
- Rethinking Luxury Fashion : The Role of Cultural Intelligence in Creative Strategy
- Return of the hustle : the art of marketing with music
- Rock the Tech Stage : How the Best Speakers in Tech Present Ideas and Pitch Products
- Romancing the brand : how brands create strong, intimate relationships with customers
- Samsung makes its move in the mobile ad wars
- Sandberg laying groundwork for role after Facebook?
- Secrets of the superbrands, Episode 1, Technology
- Secrets of the superbrands, Episode 2, Fashion
- Secrets of the superbrands, Episode 3, Food
- Senatore : McDonald's is no longer just fast food
- Signaling Family Firm Identity : Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer
- Smart Technologies : Scope and Applications
- Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions : Case of Vietnam and Sri Lanka
- Social media branding for small business : the 5-sources model : a manifesto for your branding revolution
- Status update : celebrity, publicity, and branding in the social media age
- Stop listening to the customer : try hearing your brand instead
- Storyscaping : stop creating ads, start creating worlds
- Storytelling : branding in practice
- Storytelling in Organizations : A Narrative Approach to Change, Brand, Project and Knowledge Management
- Sunday morning, Advertising icons
- Susan Lyne : AOL second in video to YouTube
- Take away training series, Talking up your business
- Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
- Tech building brands with celebrity star power
- Tequila distribution is tough : Hocking
- The Brand Strategy Canvas : A One-Page Guide for Startups
- The Brandmindset
- The Corporate Reputation of Multinational Corporations : An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations
- The Power of Communicating the Family Firm Status : The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness
- The Rational Homo Psychologicus : Creating Thoughtful Businesses
- The Reign of the Customer : Customer-Centric Approaches to Improving Satisfaction
- The Routledge companion to advertising and promotional culture
- The TV brand builders : how to win audiences and influence viewers
- The Taliban's virtual emirate : the culture and psychology of an online militant community
- The Waldorf Astoria's global expansion plans
- The activation imperative : how to build brands and business by inspiring action
- The brand challenge : adapting branding to sectorial imperatives
- The brand marketing book : creating, managing, and extending the value of your brand
- The branding of tourist destinations : theoretical and empirical insights
- The business behind Martha Graham Dance Company
- The business of brands
- The challenges facing brand managers today
- The connected customer : the changing nature of consumer and business markets
- The definitive book of branding
- The digital crown : winning at content on the web
- The experience effect : engage your customers with a consistent and memorable brand experience
- The growing world of 'cosmeceuticals'
- The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing
- The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications
- The marketing complex : why modern marketers need to manage multiplicity
- The marketing series, 3, The power of the brand
- The meaningful brand : how strong brands make more money
- The most powerful woman in football
- The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world
- The outlook for the business of food : Paul Fribourg
- The professional's guide to business development : how to win business in the professional services
- The role of the board in corporate purpose and strategy
- The shopping revolution : how successful retailers win customers in an era of endless disruption
- The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy
- The storytelling edge : how to transform your business, stop screaming into the void, and make people love you
- The value of branding and corporate sponsorship
- The way we communicate online has changed : Gupta
- Three threats to brand relevance : strategies that work
- Thriving in the Gig Economy : Freelancing Online for Tech Professionals and Entrepreneurs
- Under Armour taking playbook worldwide : CEO
- Understanding Luxury Fashion : From Emotions to Brand Building
- Understanding branding in higher education : marketing identities
- Understanding sponsored search : core elements of keyword advertising
- User Experience Is Brand Experience : The Psychology Behind Successful Digital Products and Services
- Vintage Luxury Fashion : Exploring the Rise of the Secondhand Clothing Trade
- Wayne Meichner lecture : Polo Ralph Lauren and fashion industry, Brand positioning
- Wayne Meichner lecture : Polo Ralph Lauren, Importance of retail stores in conveying message about brand
- Wayne Meichner lecture : Polo Ralph Lauren, Ralph Lauren's European presence and decision to work with consulting group
- What Is Marketing?
- What VC firms need to know about branding
- What are fan-based sales?
- What does the 2020 presidential election mean for marketers?
- What great brands do : the seven brand-building principles that separate the best from the rest
- What's the future in video gaming?
- Which company has the best marketing campaign?
- Why YouSendIt is changing its name to Hightail
- Wild thinking : 25 unconventional ideas to grow your brand and your business
- Wise family business : family identity steering brand success
- Yahoo's revamped home page more engaging : Kerns
- You are the brand
- YouTube for dummies course, Branding your YouTube channel
- YouTube for dummies course, Creating your YouTube channel trailer
- Your healthcare job hunt : how your digital presence can make or break your career
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